Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -StockPrime
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-15 01:19:13
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (79)
Related
- Can Bill Belichick turn North Carolina into a winner? At 72, he's chasing one last high
- Global Wildfire Activity to Surge in Coming Years
- Brother of San Francisco mayor gets sentence reduced for role in girlfriend’s 2000 death
- Warming Trends: Extracting Data From Pictures, Paying Attention to the ‘Twilight Zone,’ and Making Climate Change Movies With Edge
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Inside Clean Energy: The Rooftop Solar Income Gap Is (Slowly) Shrinking
- A Federal Judge’s Rejection of a Huge Alaska Oil Drilling Project is the Latest Reversal of Trump Policy
- Chloë Grace Moretz's Summer-Ready Bob Haircut Will Influence Your Next Salon Visit
- How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
- U.S. arrests a Chinese business tycoon in a $1 billion fraud conspiracy
Ranking
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Boy, 7, killed by toddler driving golf cart in Florida, police say
- Inside the emerald mines that make Colombia a global giant of the green gem
- 16 Michigan residents face felony charges for fake electors scheme after 2020 election
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- The number of Black video game developers is small, but strong
- A Furious Industry Backlash Greets Moves by California Cities to Ban Natural Gas in New Construction
- A Silicon Valley lender collapsed after a run on the bank. Here's what to know
Recommendation
Trump's 'stop
The Fed already had a tough inflation fight. Now, it must deal with banks collapsing
Bison severely injures woman in Theodore Roosevelt National Park in North Dakota
Stock market today: Global markets mixed after Chinese promise to support economy
Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
For 40 years, Silicon Valley Bank was a tech industry icon. It collapsed in just days
We Bet You Didn't Know These Stars Were Related
With Increased Nutrient Pollution in the Chesapeake Bay, Environmentalists Hope a New Law Will Cleanup Wastewater Treatment in Maryland